About the Ainslie Group

Founded in Brisbane in 1974, Ainslie has grown from a trusted bullion dealer into one of Australia’s leading precious metals and digital asset groups. For over 50 years, we’ve built a reputation for integrity, transparency and service excellence—helping Australians protect and grow their wealth across generations.

Ainslie Bullion is one of the nation’s largest and most respected bullion dealers, offering an extensive range of gold, silver and platinum products from both our own brand and world-renowned mints.

Ainslie Crypto brings our legacy into the digital age with Australia’s first over-the-counter crypto-to-bullion service—combining the security of hard assets with the innovation of blockchain.

Ainslie Wealth provides wholesale investors access to diversified, actively managed strategies designed to preserve capital and capture opportunity in today’s complex markets.

The Gold & Silver Standard (AUS & AGS) represents the future of ownership—blockchain tokens backed by audited, insured bullion, securely stored in Australia.

Together, the Ainslie Group offers a unique suite of solutions that blend the timeless security of precious metals with the modern potential of digital assets—all guided by a single, clear vision: to help people understand, invest in and secure their financial future with integrity.

Our History

1974 – Founded in Brisbane by Neville Ainslie as Australian Bullion Company.
1990 – Rebranded to Ainslie Bullion Company.
2004 – Purchased by Brian Engeman and Geoff Cumming.
2011 – Relocated to larger Brisbane CBD premises to meet growing demand.
2012 – Purchased controlling interest in Reserve Vault in Brisbane.
2012 – Brian’s ownership purchased by Paul. Brian retires.
2010s – Modernised operations, expanded online sales platform.
2017 – Launched Ainslie Crypto, Australia’s first OTC crypto dealer offering crypto-to-bullion swaps.
2018 – Geoff retires and Stephanie takes over as Director for Cumming family, joining Paul on board.
2019 – Launched The Gold & Silver Standard, world-first bullion-backed tokens (AUS & AGS) and listed on CoinSpot, Australia’s largest exchange.
2021 – Opened Melbourne store and The Melbourne Vault.
2024 – 50th Anniversary.
2024 – Michael Engeman became CEO, with Paul and Stephanie stepping back from daily operations.
2025 – Ainslie Wealth launched the Ainslie Bitcoin and Bullion Fund (ABBF), an AFSL-approved wholesale managed fund actively managing bitcoin, gold and silver allocations.
2025 – Opened Gold Coast store in Mermaid Beach.
Today – Operates three stores (Brisbane, Melbourne, Gold Coast) plus online nationally; businesses include Ainslie Bullion, Ainslie Crypto, The Gold & Silver Standard, Ainslie Wealth, Reserve Vault and The Melbourne Vault.